Putting Online Audiences First, Again and Again

Can you relate to the following? You've redesigned your site and yet you don't have a clear sense of how usable your visitors find it. As you embark on the next redesign, what can you do to guarantee that your site will provide a satisfying user experience? How do you measure, post launch, the improvements in site usability?

Many organizations today are grappling with ways to keep the users’ needs in focus throughout the evolution of their website.

In this Web Executive Seminar hosted by Forum One, speakers will provide tips and case studies about how they've applied user-centric techniques to capture their audiences' perspective throughout the lifecycle of a redesign. Policy organizations, government agencies, think tanks, and other non-profits will benefit from hearing, first hand, how persona design, usability testing and similar techniques have provided powerful insights (not to mention time and cost savings) to other organizations as they’ve explored user-focused solutions for their sites.

Our speakers will include:

• Claudette Archambault, Principal IT Specialist at U.S. Senate
• Steven Fuchs, Information Architect/Designer at Broadcasting Board of Governors
• Sanjay Koyani, Director in FDA Communications
• Kira Marchenese, Director, Internet Communications at Environmental Defense Fund

Schedule:

8:00-8:10: Registration
8:10-8:30: Welcome and Introductions
8:30-9:45: First Panel: Overview and interactive case study
9:45-10:00: Break
10:00-11:00: Second Panel: Additional case studies, discussion

11:00-12:30: Optional Networking/Socializing/Lunch with presenters (pay as you go)

Price: $95 ($80 before April 23). Space is limited. Fee is fully refundable prior to April 23, not refundable after (but admission is

Note: You can also purchase a WES Pass, which provides a discounted admission to any three 2008 events for only $50/event.transferable).

For more information, visit www.forumone.com/audiences, or contact Andrew Cohen at acohen@forumone.com.

• Mind and Media, Alexandria, VA
  

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• U.S. Senate, na, DC
  

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• Food & Drug Administration, Rockville, MD
  

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• The World Bank, Washington, DC
  

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• TERC, Inc, Cambridge, MA
  

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• National Alliance to End Homelessness, Washington, DC
  

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• Community IT Innovators, Washington, DC
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• Forum One Communications, Alexandria, VA
  

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• Robert Wood Johnson Foundation, Princeton, NJ
  

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• World Bank Institute, Washington, DC
  

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• Defenders of Wildlife, Washington, DC
  

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• Forum One Communications, Alexandria, VA
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• Forum One Communications, Alexandria, VA
  

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• PATH, Washington, DC
  

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• Forum One Communications, Alexandria, VA
  

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• The Manoff Group, Washington, DC
  

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• Bremmer & Goris Communications, Alexandria, VA
  

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• Jane Goodall Institute, Arlington, DC
  

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• BASICS, Arlington, VA
  

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• Moroccan American Center
  

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• Supply Chain Management System, Arlington, VA
  

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• World Resources Institute
  

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• National Science Foundation, Arlington, VA
  

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• University of Virginia's Darden School of Business, Charlottesville, VA
  

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• Tides, San Francisco, CA
  

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• Broadcasting Board of Governors, na, DC
  

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• Forum One Communications, Alexandria, VA
  

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• Impact Alliance, Washington, DC
  

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• Editorial Projects in Education, Inc., Bethesda, MD
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• Rails-to-Trails Conseravncy, Washington, DC
  

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• Robert Wood Johnson Foundation, Princeton, NJ
  

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• Family Health International, Arlington, VA
  

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• World Resources Institute
  

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• Alliance to Save Energy, Washington, DC
  

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• Forum One Communications, Alexandria, VA
  

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• Pension Rights Center, Washington, DC
  

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• Alliance to Save Energy, Washington, DC
  

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• Forum One Communications, Alexandria, VA
  

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• Population Council, Washington, DC
  

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• Resolution Health, Columbia, MD
  

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• Community IT Innovators, Washington, DC
  

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• ammado, Richmond, VA
  

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• USDA
  

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• FDA Web Communications, na, DC
  

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• Department of State, Washington, DC
  

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• Resources for the Future
  

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• Forum One Communications, Alexandria, VA
  

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• Thinkdesign, Falls Church, VA
  

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• Community IT Innovators, Washington, DC
  

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• The Aspen Institute, Washington, DC
  

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• United Nations Foundation, Washington, DC
  

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• Kaiser Family Foundation, Washington, DC
  

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• Alliance to Save Energy, Washington, DC
  

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• The George Washington University, Washington, DC
  

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• USDA
  

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• Internet Communications at Environmental Defense Fund, na, DC
  

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• Development Gateway Foundation, Washington, DC
  

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• Management Sciences for Health, Arlington, VA
  

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• US EPA, Washington, DC
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• Robert Wood Johnson Foundation, Princeton, NJ
  

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• The Aspen Institute, Washington, DC
  

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• University of Virginia Darden School of Business, Charlottesville, VA
  

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• Autodesk, Manchester, NH
  

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• Defenders of Wildlife, Washington, DC
  

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• Community IT Innovators, Washington, DC
  

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• The World Bank, Washington, DC
  

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• Bremmer & Goris Communications, Alexandria, VA
  

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• USDA
  

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• American Legacy Foundation, Washington, DC
  

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• Grantmakers In Health, Washington, DC
  

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• USDA
  

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• The George Washington University, Washington, DC
  

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• University System of Maryland Foundation, Inc., Adephi, MD
  

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• PAHO/WHO, Washington, DC
  

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• Resources for the Future
  

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• National Council of La Raza, Washington, DC
  

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• National Council of La Raza, Washington, DC
  

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• Conservation International, Arlington, VA
  

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• Forum One Communications, Alexandria, VA
  

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• Alliance to Save Energy, Washington, DC
  

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• Resources for the Future
  

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• Fresh Energy, St. Paul, MN
  

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• Health Volunteers Overseas
  

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• Bremmer & Goris Communications, Alexandria, VA
  

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• UVision Consulting LLC, Ashburn, VA
  

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• Z-Tech, an ICF International Company, Rockville, MD
  

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• The World Bank, Washington, DC
  

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• Orlando VA Medical Center, Orlando, FL
  

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• Resources for the Future
  

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• Environmental Defense Fund, Washington, DC
  

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• Community IT Innovators, Washington, DC
  

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• Management Sciences for Health, Arlington, VA
  

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• LMI, McLean, VA
  

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• Forum One Communications, Alexandria, VA
  

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• Grantmakers In Health, Washington, DC
  

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• BBG, Washington, DC
  

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• Forum One Communications, Alexandria, VA
  

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• Kaiser Family Foundation, Washington, DC
  

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