Can you relate to the following? You've redesigned your site and yet you don't have a clear sense of how usable your visitors find it. As you embark on the next redesign, what can you do to guarantee that your site will provide a satisfying user experience? How do you measure, post launch, the improvements in site usability?

Many organizations today are grappling with ways to keep the users’ needs in focus throughout the evolution of their website.

In this Web Executive Seminar hosted by Forum One, speakers will provide tips and case studies about how they've applied user-centric techniques to capture their audiences' perspective throughout the lifecycle of a redesign. Policy organizations, government agencies, think tanks, and other non-profits will benefit from hearing, first hand, how persona design, usability testing and similar techniques have provided powerful insights (not to mention time and cost savings) to other organizations as they’ve explored user-focused solutions for their sites.

Our speakers will include:

• Claudette Archambault, Principal IT Specialist at U.S. Senate
• Steven Fuchs, Information Architect/Designer at Broadcasting Board of Governors
• Sanjay Koyani, Director in FDA Communications
• Kira Marchenese, Director, Internet Communications at Environmental Defense Fund

Schedule:

8:00-8:10: Registration
8:10-8:30: Welcome and Introductions
8:30-9:45: First Panel: Overview and interactive case study
9:45-10:00: Break
10:00-11:00: Second Panel: Additional case studies, discussion

11:00-12:30: Optional Networking/Socializing/Lunch with presenters (pay as you go)

Price: $95 ($80 before April 23). Space is limited. Fee is fully refundable prior to April 23, not refundable after (but admission is

Note: You can also purchase a WES Pass, which provides a discounted admission to any three 2008 events for only $50/event.transferable).

For more information, visit www.forumone.com/audiences, or contact Andrew Cohen at acohen@forumone.com.